Use the Stakeholder matrix to Identify People that are likely to Affect the Project


Research findings show that organizations have difficulty communicating with the appropriate levels of clarity and detail. This difficulty is likely exacerbated by the divide between each key audience and its understanding (or lack thereof) of project-specific, technical language.

Project Management Institute, May 2013

Stakeholder management is critical to the success of every project in every organization.

A key element to the project communication process is the development of a project stakeholder matrix which identifies all people or teams inside and outside the company who have a contribution in the outcome of a project. The project stakeholder matrix outlines the roles of the stakeholders and the time needed for their participation.

This project stakeholder matrix allows the project manager to identify the stakeholders with the highest potential impact on the successful outcome of the project, and provides an input to human resource planning, budgeting, and scheduling for the project.

The project stakeholder matrix is needed for all major projects.

Stakeholder analysis is a term that refers to the action of analyzing the attitudes of stakeholders towards something (most frequently a project). It is frequently used during the preparation phase of a project to assess the attitudes of the stakeholders regarding the potential changes. Stakeholder analysis can be done once or on a regular basis to track changes in stakeholder attitudes over time."


Stakeholder management is very important and is used by successful people to win support from others. It helps ensure project success.

Stakeholder analysis is used to identify the key stakeholders who need to be won over. Use stakeholder planning to build the support needed succeed.


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